The Pediatric Lounge, Where Pediatric Physicians Come to Share Their Stories and Success

225 Years In Independent Practice, What Worked and What I learned

Dr. George Rogu, MD, MBA and Dr. Herb Bravo Season 4 Episode 33

The Journey of Independent Pediatric Practice with Dr. Brian Birch

In this episode of The Pediatric Lounge, hosts George and Herbie welcome back Dr. Brian Birch to discuss his two years of experience running an independent pediatric practice. They explore the successes and challenges of starting the practice, the key technologies that have supported its operation, and the culture and values driving its mission. The conversation covers the use of AI ambient scribes, patient communication tools, and the importance of maintaining relationships with patients. Dr. Birch also shares insights into leadership, team building, and the complexities of vaccine hesitancy in a changing healthcare landscape.

00:00 Introduction to the Pediatric Lounge
00:24 Welcoming Dr. Brian Birch
00:39 Independent Practice Journey
01:19 Practice Operations and Team Structure
03:10 Technology in Practice
03:29 AI and Digital Scribes
18:12 Challenges and Solutions in Practice Management
24:31 Building a Positive Culture
29:25 The Courage to Prune for Growth
30:46 Enterprise First Mindset
31:55 Client Relationships and Non-Negotiables
32:52 Navigating Vaccine Hesitancy
36:41 Building Trust with Patients
46:36 Challenges in Pediatric Practice
47:13 Advocacy and Future Plans
51:54 Networking and Community Support
53:14 Conclusion and Farewell

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The Pediatric Lounge - A Podcast taking you behind the door of the Physician's Lounge to get a deeper insight into what docs are talking about today, from the clinically profound to the wonderfully routine...and everything in between.

The conversations are not intended as medical advice, and the opinions expressed are solely those of the host and guest.



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